"DARS" is a type of chocolate. This product is made by "Morinaga". This advertisement targets at everyone. The woman who appears on commercial is "Aoi Miyazaki". she is Japanese actress. This commercial is taken place at home and work, cafe, outdoor. In the commercial, twelve good things happen to her. She enjoy talking with friend, drinking tea , riding an airplane, taking trip.
I think the company wants tell the people that eating "DARS" will make you happy. I think this commercial is very effective. Watching this commercial, I can relax, and want to eat this product.
I think the divided screen is effective. Two actresses and the music are cute.
ReplyDeleteNatsue Yagio
I feel like sharing this chocolate with my friends. I think it is so effective commercial for one who wants to make a friend and likes a chocolate!
ReplyDeleteShuhei Hamada
In this commercial, red and blue are used effectively.They are the same as the color of the product.The screen constitution is very interesting, too. So, people to see this commercial will want to buy this product.
ReplyDeleteSunao Watanabe
Your explanation is really good. The split screen is interesting - we see many images of the girl at a glance. I have not seen this CM on TV before so thanks for introducing it.
ReplyDeleteMs. MacGregor